The results fallacy: Why focusing on outcomes is counterproductive – Management Today

‘It’s all about results!’ ‘Winning isn’t everything, it’s the only thing!’ ‘Don’t be a loser!’  These phrases resound throughout our lives from the playground to the boardroom. The logic is alluringly simple, reinforced by parents, teachers and then managers, that life essentially revolves around the results we achieve. 

But this laser-like focus on results needs challenging. 

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